AiOO
Retail Background
Use Case — Retail Media

Union Coop

Turn Trade Promotions into Measurable Retail Media

Transform in-store screens into a premium, automated retail media network with real-time targeting and measurable outcomes.

The Challenge

Hard to Prove Impact

Promotions ran, but impact was hard to prove: screens were scheduled manually, targeting was broad, and reports were generic. Budgets renewed on habit, not results.

What Changed

Centralized & Automated

Union Coop centralized its retail media network and automated the end-to-end workflow—bookings, campaign setup, pacing, and reporting—so placements align to real shoppers, real moments, and real outcomes.

How It Works

Complete Retail Media Workflow

From centralized network integration to closed-loop proof, AiOO delivers end-to-end automation and insights.

One console handles bookings, approvals, trafficking, pacing, and billing—cutting manual steps and time to launch.

Stores are divided into zones (entrance, aisle, checkout); each screen is scored by shopper affinity and dwell to match creative to the highest-value moments.

Campaigns target segments (e.g., family baskets, fresh-focused, value seekers) and trigger along the journey—from mall entrance to store entry to category aisle.

When priority SKUs are in stock, high-affinity screens push them; when stock tightens, messaging shifts to alternatives or brand equity to avoid out-of-stocks.
Why Brands Buy It

Transparent, Outcome-Driven Media

  • Outcome-Based Proof

    They see who visited, how fast, and where lift happened—not just impressions served.

  • Real-Time Optimization

    Campaigns adapt by inventory, stock levels, and live audience insights during the flight.

  • Transparent Execution

    One platform shows the full journey—booking, activation, audience heatmap, and attribution—building trust and repeat bookings.

Union Coop Outcomes

Measured Impact Across the Board

68% Visit Lift

Brands exposed on targeted screens saw significantly higher visit rates.

24h Avg TTF

Shoppers reached brand aisles within 24 hours on average.

15% Budget Growth

CPG brands increased investment based on performance data.

+8 New Brands

Network credibility attracted new advertisers in 6 months.

Ready to Transform Your Retail Media Network?

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Transforming offline media into smart, measurable, and programmatic-ready advertising with audience intelligence, campaign orchestration, and retail media solutions.

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