Anonymous audience detection at the screen.
Real, observed, in-the-moment behavior — not estimated footfall. Cohort composition, dwell, journey stage, and intent, captured at the impression.
For the 80% of commerce that happens in physical stores. Activate the right shopper in the moment. Attribute every impression to actual sales. Optimize while the campaign is still running.
Retail media is the third great wave of digital advertising. The first two were built online. The third lives where commerce actually happens.
0% vs 0%
SHARE OF COMMERCE IN-STORE / SHARE OF RETAIL MEDIA BUDGETS OFFLINE
Online retail media works because every part of the chain is measurable, predictable, and repeatable.
In-store has had none of that. Screens have existed in retail for years, but they've largely operated as digital signage — beautiful, but blind.
No audience signal. No real-time delivery. No connection to the till.
Real outcomes for retailers, brands, and the media owners — measured in real-time.
Real, observed, in-the-moment behavior — not estimated footfall. Cohort composition, dwell, journey stage, and intent, captured at the impression.
Which campaign plays next is decided live, against the cohort standing in front of the screen — optimized for sales uplift, not exposure. The same logic that runs programmatic online.
Closed-loop attribution against actual transactions. Not modeled, not survey-reconstructed. Uplift measured against control, fed back into the live campaign while it's still running.
Anonymous in-store sensors identify cohort composition in real-time.
The engine analyzes the live signal and selects the next campaign to play.
Inventory is served direct or programmatically to DSPs, transacted like CTV.
Exposed cohorts matched to SKU-level POS transactions, uplift measured against control.
Outcomes feed back into delivery — spend, segments, creative — while the campaign runs.
← FEEDBACK LOOP · OUTCOMES OPTIMIZE SPEND IN REAL-TIME ·
Online reads what shoppers say they want. The store sees what they do. Observed, not modeled. A richer signal layer altogether.
Intent no click can replicate.
— FROM THE FLOOR"The shopper who pauses in the dairy aisle for forty-five seconds is showing intent no click can replicate."
Turn store traffic into your next high-margin, outcome-driven revenue line.
02Reach shoppers in real-time at the moment of decision. Pay for outcomes, not posters.
03Upgrade your screens from signage to performance media.
04Buy in-store inventory the way you already buy CTV.
TRUSTED BY LEADERS ACROSS RETAIL, BRANDS, AND MEDIA
Retail media is the third great wave of digital advertising. Yet the physical store, where roughly 80% of commerce still happens, remains the largest unmeasured media channel on Earth. That ends now.
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of consumer spending happens in physical stores.
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projected CAGR for in-store retail media through 2028 — nearly twice the pace of retail media overall.
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great wave of digital advertising — alongside search and social.
Tell us about your business. We'll show you what closed-loop retail media looks like, running on your network.